WHAT WE DO
“If you care about the products you consume daily, from what you eat to your skin routine, then you should also care about how your clothes are made."
Each collection is consciously considered, with the design process beginning with a measured evaluation of the ‘why’ and ‘how’ of each and every garment, in every collection. We bring in the items that we know our ladies would be confident and comfortable to wear everyday! We love to take inspirations from our friends and circle.
Things have slowed down around here. We're releasing smaller collections, created to be worn time and time again, for years to come. Curated by our team in Singapore and proudly made in Vietnam with high quality standards in materials and production, our pieces are made with longevity top of mind. To avoid waste, stock is not ordered in mass quantities to avoid overproduction and waste.
Most of our new collections are created from natural fibers, such as linen. It is biodegradable and looks great, and feels luxurious, with added breathability making garments wearable all year round.
We have also introduced new environmentally friendly fabrics into our collections, including deadstock fabrics. We will be exploring new environmental materials and look forward to creating beautiful pieces you can look good and feel good in.
In our continued efforts to understand and strengthen social equity, we ensure that our local artisans are being paid above average wages in an effort to move towards collective social improvement. We believe in growing together as a team.
Apart from utilizing the latest in environmentally sustainable practices - such as biodegradable packaging, including canvas dust bags and fully-compostable corn-starch bags – we aim to implement sustainability initiatives beyond the typical. We are trying to reduce print materials as much as possible and moving everything digital!
We aren’t perfect and certainly aren’t doing as much as we should, but we forge down a continuous journey of learning and growing - for ourselves, for each other, and our community. We are a work-in-progress but are always genuinely well-intentioned. Our journey has just begun, and we warmly welcome you to join us.